This tet April, the Niceday team brought our full feminine hygiene product range to SobMaExpo 2026 in Moscow — one of Eastern Europe’s leading trade exhibitions for personal care, hygiene, and household products. Over two days at Booth C19, we connected with distributors, retailers, and brand partners from across Russia, the CIS region, and beyond.
This recap shares the highlights of our exhibition, the products that drew the most attention, and what this event means for Niceday’s growing presence in international markets.
Why SobMaExpo Matters
SobMaExpo brings together hygiene and personal care brands, distributors, and retail buyers from Russia, CIS countries, Eastern Europe, and Central Asia. For manufacturers serving these markets, it is one of the most important annual gatherings for sourcing, networking, and category expansion.
For Niceday, participating in SobMaExpo reflects our long-term commitment to international cooperation and to supporting partners in markets where consumer demand for high-quality, functional, and value-oriented feminine hygiene products continues to grow.
Our Booth — A Showcase of the Full Niceday Range
At Booth C19, visitors had the chance to see and feel our complete OEM and OBM product portfolio:
- Sanitary Pads — Ultra-thin daily pads, anion chip pads, herbal pads, organic cotton pads, biodegradable pads, sports pads, and overnight maxi pads
- Panty Liners — Standard, organic cotton, herbal chip, and graphene chip variants
- Tampons — Multiple absorbency levels in both applicator and digital formats
- Menstrual Pants — Slim-fit and breathable overnight options
- Specialty Products — Mugwort chip incontinence pads and herbal soothing cleansing mousse
The booth was designed to highlight what makes Niceday different — not just the breadth of our product line, but the depth of customization we offer to brand partners. From material selection to packaging design, every element on display reflected real OEM/ODM possibilities.
Highlights from the Two Days
Strong interest in functional and herbal pads. Visitors showed particular interest in our anion chip technology and herbal chip series, which align with growing consumer demand in the region for products that offer more than basic protection.
Conversations across markets. Beyond Russia, we welcomed visitors from Belarus, Kazakhstan, Uzbekistan, and other CIS countries — confirming SobMaExpo’s role as a true regional hub.
Brand-building moments. From product demonstrations to face-to-face conversations with potential partners, the two days gave us valuable opportunities to share Niceday’s story, our manufacturing standards, and our vision for partnership.
Team energy. Our team brought their full focus and warmth to the booth, ready to answer questions, share samples, and listen to the specific needs of each visitor.
What This Means for Our Russian and CIS Partners
Russia and the CIS region remain a strategic focus for Niceday. We have been working with distributors in this market for years, and SobMaExpo gave us the chance to deepen those relationships and explore new ones.
For partners considering working with us, this exhibition reaffirmed three things:
- Niceday is committed to long-term presence in the Russian and CIS markets, not just short-term sales
- Our product range is broad enough to support distributors building category-leading portfolios
- Our customization capabilities are flexible enough to adapt products and packaging to local consumer preferences
If you visited our booth and would like to continue the conversation, or if you missed us in Moscow but want to learn more about partnership opportunities, our team is ready to help.
Thank You to Everyone Who Stopped By
To every partner, distributor, and visitor who came to Booth C19 — thank you. Your questions, your interest, and your time made this event meaningful for our team. Exhibitions are not just about showing products; they are about building relationships, and we left Moscow with stronger ties and new connections that we look forward to nurturing in the months ahead.
Niceday will continue to invest in international exhibitions and on-the-ground engagement with partners around the world. We hope to see many of you at upcoming events.
Continue the Conversation
Whether you are exploring OEM manufacturing for a new brand, looking to expand your distribution portfolio, or simply want to learn more about Niceday’s products and capabilities, our team is here to help.
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