From the 135th Canton Fair to CCTV News Attention
At the 135th Canton Fair in 2024, Niceday attracted strong attention from international buyers through its feminine hygiene product designs, clean booth presentation, environmental awareness and customer service. The response at the exhibition also drew the attention of CCTV News.
After an initial interview at the Canton Fair booth, the CCTV News column team visited Niceday for a field inspection, interview and filming. The purpose of the visit was to show the story behind a Chinese feminine hygiene brand with manufacturing strength, product innovation and international market ambition.
What the CCTV News Team Inspected
During the visit, the CCTV News team learned about Niceday’s production base, R&D process and quality inspection system. These areas are important because a sanitary pad brand is not built only by packaging design. It also depends on stable manufacturing, controlled materials and consistent quality.
| Inspection Area | What It Shows | Why It Matters for B2B Buyers |
|---|---|---|
| Production base | Manufacturing scale, production flow and factory organization | Helps buyers judge supply stability and order feasibility |
| R&D process | Product structure design, material testing and new concept development | Supports OEM/ODM customization and product differentiation |
| Quality inspection | Raw material checks, process control and finished product review | Supports safer launches and fewer quality risks |
| Product innovation | Herbal pads, organic cotton pads, cooling pads, 3D guard pads and other concepts | Helps buyers build a stronger product portfolio |
| Brand story | Chinese manufacturing, women’s care, export growth and service mindset | Creates trust for distributors and private label partners |
Meeting the Needs of Gen Z Consumers
Gen Z consumers are changing the feminine hygiene market. They pay more attention to personalization, comfort, ingredient transparency, environmental awareness, packaging appearance and online brand reputation.
For sanitary pad brands, this means a product must do more than absorb. It needs to feel comfortable, look trustworthy, communicate clearly and match modern lifestyle scenarios such as school, work, travel, sports, night use and sensitive-skin care.
| Gen Z Priority | Product Response | OEM/ODM Opportunity |
|---|---|---|
| Personalization | Different sizes, functions, colors, wrappers and packaging styles | Custom packaging and multi-SKU private label ranges |
| Comfort | Soft topsheets, breathable layers, low rewet and secure fit | Comfort-focused daily pads and premium soft lines |
| Functional products | Herbal, cooling, 3D guard, organic cotton and overnight formats | Scenario-based product development |
| Environmental awareness | Paper packaging, material transparency and responsible claim wording | Eco-conscious packaging concepts with document support |
| Social media influence | Clear product stories, visual packaging and shareable product concepts | Retail and online-ready brand presentation |
Why This Matters for International Brand Owners
For global distributors and private label buyers, media attention is useful because it helps build first-level trust. But long-term cooperation depends on product development, delivery ability and quality consistency.
Niceday’s CCTV News visit gives overseas partners a clearer view of the company behind the products: a manufacturer focused on feminine hygiene, functional sanitary pad innovation and export-ready OEM/ODM service.
- Supports brand credibility when introducing Niceday to retail or distribution partners.
- Shows manufacturing and R&D strength beyond catalog-based trading.
- Helps buyers understand Niceday’s focus on functional sanitary pad development.
- Creates stronger storytelling for herbal, organic cotton, cooling and 3D guard product lines.
- Supports the image of Chinese feminine hygiene brands entering international markets.
Customer Response at the Canton Fair
The on-site response at the Canton Fair showed strong interest from overseas buyers. Many visitors focused on Niceday’s product design, comfort features, functional pad concepts and packaging possibilities.
Buyers from different markets often asked different questions. Some focused on product quality and market potential. Others paid more attention to environmental packaging, private label design, MOQ, product documents and export support. This feedback helped Niceday better understand what global partners need from a sanitary pad manufacturer.
Niceday Product Directions Featured for Global Buyers
| Product Direction | Core Value | Best-Fit Buyer |
|---|---|---|
| Herbal sanitary pads | Botanical comfort and fresh-feel product storytelling | Distributors, pharmacy channels, natural-care private labels |
| Organic cotton pads | Premium skin-contact material and transparent positioning | Supermarkets, premium brands, sensitive-skin product lines |
| 3D guard pads | Side leakage protection and active lifestyle use cases | Sports, travel, commuter and busy-day ranges |
| Cooling pads | Fresh-feel comfort for hot climates and seasonal campaigns | Middle East, Southeast Asia, summer retail programs |
| Overnight pads and period pants | Extended protection for night use and heavy flow | Retailers building full-cycle feminine care ranges |
Buyers can review Niceday’s broader disposable sanitary napkin product structure when planning regular, long, overnight, herbal, organic cotton or functional sanitary pad ranges.
How Niceday Supports OEM/ODM Brand Growth
Niceday supports global partners with OEM/ODM sanitary pad development, from product concept to packaging and production. The team helps buyers choose suitable sizes, topsheets, SAP ratios, absorbent cores, functional concepts, individual wrappers, retail packaging and export documents.
Niceday manufactures feminine hygiene products on 14 intelligent production lines at a 50,000 m2 facility, with about 9.8 million pieces of daily capacity. Products are free of fluorescent brightening agents and can be supported with ISO 9001, FDA, CE, Intertek, SGS eco and GOTS-related documentation depending on project and market requirements.
For private label projects, the typical MOQ is 300,000 pieces per SKU, with a 35-40 day lead time after order confirmation. Buyers can develop localized custom packaging and discuss product specifications through Niceday’s OEM/ODM service.
Future Outlook: Chinese Feminine Hygiene Brands Going Global
The CCTV News visit highlighted a broader direction: Chinese feminine hygiene manufacturers are moving from simple production toward product innovation, brand storytelling and international cooperation.
Niceday will continue to develop comfort-focused and functional sanitary pad products, support overseas partners with OEM/ODM manufacturing, and help more international buyers build competitive feminine hygiene brands.
Frequently Asked Questions
Why did CCTV News visit Niceday?
CCTV News visited Niceday after the company attracted attention at the 135th Canton Fair. The visit focused on Niceday’s sanitary pad manufacturing, R&D process, quality control and product innovation.
Does CCTV News coverage mean product certification?
No. CCTV News coverage is a media credibility signal, not product certification or official safety approval. Buyers should still review product specifications, test reports, factory certificates and target-market compliance documents.
What products does Niceday manufacture?
Niceday manufactures feminine hygiene products including sanitary pads, herbal sanitary pads, organic cotton pads, cooling pads, 3D guard pads, panty liners, period pants and other absorbent hygiene products.
Can Niceday support private label sanitary pad projects?
Yes. Niceday supports OEM/ODM private label projects, including product structure planning, material selection, size customization, packaging design, sample development, quality documents and export-ready production.
What is the MOQ for private label sanitary pads?
For Niceday private label projects, the typical MOQ is 300,000 pieces per SKU. Each size, material structure, absorbency level, function or packaging version counts as a separate SKU, with a typical lead time of 35-40 days after order confirmation.
How does Niceday support Gen Z feminine hygiene brands?
Niceday supports Gen Z-focused brands through customized packaging, comfort-focused materials, functional pad concepts, social-media-friendly product stories and private label product development for modern retail and online channels.
Partner with a CCTV-News-Visited Manufacturer
Discuss sanitary pad product development, custom packaging, functional pad concepts, MOQ, lead time and OEM/ODM manufacturing with Niceday.
Explore OEM/ODM Service Chat on WhatsApp Email NicedayReference note: The 135th Canton Fair was held in Guangzhou from April 15 to May 5, 2024, according to public Canton Fair schedule information. CCTV visit details should be supported on your site with the actual CCTV video, screenshots or internal event photos if available.
