At the 135th Canton Fair, our company Niceday attracted many customers to consult with its innovative product design, environmentally friendly and clean decoration concept, and sincere customer service, becoming a highlight of the personal care products pavilion. At the same time, it attracted the attention of CCTV News. After a preliminary interview at the exhibition site, CCTV News decided to send a column team to our office for a real-life inspection, interview and filming after a comprehensive understanding and strict review, aiming to show the Chinese high-quality female sanitary napkin brand and the story behind it to the audience.
CCTV Field Investigation
During the inspection, the CCTV column team conducted detailed filming and interviews on Niceday’s production base, R&D center and quality inspection process. Our strict quality control system and efficient production process left a deep impression on the column team. The column team said: “Niceday not only has excellent product quality, but also continues to work hard on environmental protection and innovation, which is the common goal of Chinese national brands.”
Meet the consumption needs of Generation Z
Gen Z consumers focus on personalization, environmental protection and high quality. In order to meet the needs of this generation of consumers, we focus on innovation in product design and use environmentally friendly materials to ensure that the products are both safe and environmentally friendly and meet functional requirements. At the same time, we strengthen interaction with consumers through social media and e-commerce platforms to enhance brand awareness and reputation.
Enhance brand awareness and reputation
The on-site inspection and interview of the CCTV news column group will further enhance the brand awareness and reputation of Niceday. By deeply understanding the company’s production process, quality control system and innovative research and development capabilities, the column group will present a real and credible Niceday brand image to the national audience, so that the audience will believe in and support the national brand of feminine hygiene products, and at the same time promote the national brand to go overseas.
Customer on-site response
The enthusiastic response at the Canton Fair site made the team feel very gratified. A buyer from the United States spoke highly of our products: “Niceday’s products are not only of excellent quality, but also very considerate in design. I believe they will have a good prospect in the US market.” Another customer from Europe appreciated our environmental protection concept: “Environmental protection is the trend of future development, and Niceday has done an excellent job in this regard.” Despite the high praise, we remain sober and know that “the road is long and arduous, and I will seek up and down.”
Future Outlook
Niceday will show the strength and style of Chinese women’s sanitary products brands to more consumers and participate in the process of national brands going international. Shouldering the responsibility and mission, Niceday will continue to uphold the principle of “creating healthy and functional sanitary napkins”, continue to innovate, provide high-quality products and services to women around the world, and have an active presence of Chinese national brands in the international market.
Every day is Niceday!
